BMM (Bachelor Of Mass Media)

Duration: 3 Years (6 semesters)
Eligibility: 12th pass (any stream — Arts/HEC background preferred)
Course Type: Undergraduate Degree
Field: Mass Media, Journalism, Advertising, Communication, Public Relations, Digital Media

Objective:
To equip students with knowledge and skills in various media domains — print, broadcast, digital, advertising, and public relations — enabling them to work as media professionals, journalists, content creators, and communication strategists.

Eligibility & Admission

Eligibility Criteria

Completed 10+2 (any stream) from a recognized board
Minimum 50% aggregate marks (varies by college)
English as a compulsory subject (in many institutes)

Admission Process

Merit-based: Based on 12th board marks (many private and public colleges)
Entrance Exams: Some top colleges/universities conduct exams like:
- DUET (Delhi University Entrance Test)
- IPU CET (Indraprastha University)
- SET (Symbiosis Entrance Test)
- Xavier’s BMM Entrance Test (Mumbai)
Interview / Group Discussion: Some institutes conduct a personal interview and group discussion after the entrance test

Curriculum & Subjects

Core Areas You Study

Introduction to Mass Communication
Journalism (Print, TV, Online)
Advertising & Brand Communication
Public Relations & Corporate Communication
Media Laws and Ethics
Communication Theories & Media Research
Digital Media & New Media Technologies
Photography, Videography, Film Studies
Radio & TV Production
Event Management
Graphic Design & Multimedia Tools
Political Communication & Development Communication

Practical Training

Internships at media houses, PR firms, advertising agencies
Campus radio/TV, news production projects
Workshops, industry guest lectures
Portfolio building and final year media project

Skills You Develop

Strong communication and writing
News reporting and editing
Creative storytelling and content creation
Media planning and strategy
Digital and social media skills
Research and analytical thinking
Public speaking & presentation
Teamwork and time management

Career Pathways

Media & Journalism

News Reporter (Print, TV, Online)
News Anchor / TV Host
Editor / Sub-editor
Photojournalist / Video Journalist

Advertising & PR

Copywriter / Creative Director
Public Relations Executive
Brand Communication Specialist
Corporate Communication Officer

Digital & Creative Media

Content Writer / Blogger / YouTuber
Social Media Manager
Influencer Marketing Executive
Digital Marketing Executive

Other Roles

Event Manager
Media Research Analyst
Scriptwriter / Screenwriter
Radio Jockey / Podcast Host

Future Opportunities & Higher Studies

Postgraduate Courses

MA Journalism / MA Mass Communication
MBA (Marketing, Media Management, Communication)
PG Diploma in Advertising & PR
PG Diploma in Digital Media / Film Production

Competitive Exams

UPSC / State PSC (for govt communication & information roles)
UGC-NET (for teaching / lectureship roles in media)

International Opportunities

Masters in Journalism / Media Studies abroad (IELTS/TOEFL + GRE/GMAT sometimes needed)

Salary & Top Recruiters

Salary Range

Entry-Level: ₹3–6 LPA
Mid-Level (3–5 yrs): ₹6–12 LPA
Senior-Level (10+ yrs): ₹15–25+ LPA (as editor, creative director, PR head)

Top Recruiters

Times of India, Hindustan Times, The Hindu
NDTV, CNN-News18, Zee News, Aaj Tak
Ogilvy, Dentsu, WPP, GroupM (Ad Agencies)
PR firms: Edelman, Weber Shandwick, Genesis BCW
Digital companies: Google, Meta, YouTube, Buzzfeed, Vice Media

Who Should Choose BMM?

Strong interest in media, news, communication, advertising
Love for writing, public speaking, social media, visual content
Creativity + communication + fast learning mindset
Want a career in journalism, PR, advertising, digital content, or corporate communication