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BAJMC (BA in Journalism & Mass Communication)

Duration: 3 Years (6 semesters)
Eligibility: 12th pass (any stream) from a recognized board
Course Type: Undergraduate Degree
Field: Journalism, Media, Communication, Public Relations, Broadcasting

Objective:
To develop students’ skills in journalism, reporting, writing, editing, media production, advertising, and public relations — preparing them for dynamic careers in print, broadcast, and digital media industries.

 

Eligibility & Admission

Eligibility Criteria

  • Completed 10+2 (any stream) from a recognized board

  • Minimum 50% aggregate marks (varies by college)

  • Good communication and language skills preferred

Admission Process

  • Merit-based: Based on 12th marks in most colleges

  • Entrance Exams: Some reputed universities conduct their own entrance tests such as:

    • IIMC Entrance Exam

    • CUET (Central Universities)

    • SET (Symbiosis Entrance Test)

    • IPU CET (Indraprastha University)

  • Personal Interview / Group Discussion: Often used to assess communication and general awareness

 

Curriculum & Subjects

 

Core Subjects You Study

  • Introduction to Journalism & Mass Communication

  • Media Laws & Ethics

  • Print Journalism (Reporting, Editing, News Writing)

  • Broadcast Journalism (TV & Radio)

  • Digital Journalism & New Media

  • Advertising & Public Relations

  • Communication Theories & Models

  • Photography & Videography

  • Media Research Methods

  • Development Communication & Media Management

 

Practical Exposure

  • Internships at news agencies, TV channels, radio stations, PR firms

  • Newsroom simulations, mock reporting, anchoring, editing

  • College media clubs, fests, film screenings and debates

  • Field visits to media houses, production studios, press clubs

 

Skills You Develop

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  • Reporting, writing and editing skills

  • Communication and presentation skills

  • Public speaking & interviewing

  • Critical thinking & analytical skills

  • Media production (audio-video editing, camera handling)

  • Social media management & content creation

  • Teamwork, networking and deadline management

 

Career Pathways

Journalism Roles

  • Reporter / Correspondent / News Anchor

  • Sub-Editor / Copy Editor / Content Writer

  • Photojournalist / Video Journalist

 

Mass Communication & Media Roles

  • Public Relations Executive

  • Advertising & Media Planner

  • Social Media Manager / Digital Content Creator

  • Radio Jockey / TV Presenter / Script Writer

  • Media Researcher / Communication Specialist

 

Higher Education Options

  • MA in Journalism & Mass Communication

  • PG Diploma in Broadcast Journalism, PR, or Advertising

  • MBA in Media Management or Communication Management

 

Future Opportunities & Higher Studies

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Postgraduate Courses

  • MA (Mass Communication / Journalism / Media Studies)

  • PGDM (Advertising, PR, Digital Media)

  • MBA (Media & Communication, Marketing, Brand Management)

 

Competitive Exams

  • UGC-NET (for Lectureship/Research in Journalism)

  • GRE/GMAT + IELTS/TOEFL (for studying abroad)

 

International Opportunities

  • Work in global news agencies, digital media companies, content studios, PR & advertising firms

 

Salary & Top Recruiters

Salary Range

  • Entry-level: ₹3–6 LPA

  • Mid-level (3–5 yrs): ₹7–12 LPA

  • Senior-level (10+ yrs): ₹15–25+ LPA

 

Top Recruiters

  • Times Group, Hindustan Times, The Indian Express

  • NDTV, CNN-News18, Aaj Tak, Zee News

  • BBC, Reuters, Al Jazeera (for international roles)

  • Ogilvy, Dentsu, WPP Group (Advertising/PR)

  • Digital media firms, production houses, startups

 

Who Should Choose BAJMC?

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  • Passionate about media, storytelling, news, and current affairs

  • Strong communication and writing skills

  • Interested in working in fast-paced media and public platforms

  • Wants a creative, dynamic, and people-centric career in media and communication

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